The work of today
"There's a system for storytelling. Yes, you'll love the science and research behind the structure of story! It's the art and emotional connections embedded in your story that truly bring it to life and create impact in the marketplace..."
"Do you have a sense of urgency about the opportunities you're missing every day to really engage your employees and teach the marketplace to do business with you? If it's any less than
absolutely top priority...
YOU'RE NOT LIKELY TO CHANGE."
Solidifying and sharing your Corporate Story with employees and ultimately your entire customer base is the single most important, strategic and tactical move your company can make for 2017. Analytics, dashboards, KPIs, BIG Data... all important stuff right? Somehow in the process though companies have lost the use of the RIGHT side of their brain. And in doing so, are disconnecting from their employees and consumers in meaningful ways. Opportunities to fully engage with those who matter most are lost every day.
SO HOW DO YOU GET STARTED?
ENTERPRISE. We collaborate on your best stories and weave them together to cross all media; connecting and engaging employees and consumers alike every step of the way. There's a system for storytelling. Yes, you'll love the SCIENCE and RESEARCH behind the structure of story! It's the ART and the EMOTIONAL CONNECTIONS we embed in your Story that truly bring it to life and create IMPACT...
PROFIT & SALES SYSTEMS
BIG Growth is not always the goal. PROFITABILITY is the better goal. Are you certain you're solid with your SYSTEMS that will get you greater profits and return on your efforts?
Currently one of the more powerful ways to engage, and benchmark, customer satisfaction and feedback. Most companies 'know they need to do social media' but few know how to get started.
WEB DESIGN & INTEGRATION
Consumers want to 'check you out' on the WEB before they flip the switch. Whether you're a storefront or a doctor's office... how you tell your story online and across all digital channels rules as all-important in the fight to the finish line.
ADVERTISING & DESIGN
All advertising works. It's a question of HOW you use it. Do you know and implement the reasons ADVERTISERS WIN (vs the reasons why advertisers FAIL)? Angela @blue i has studied and activated effective advertising campaigns for nearly 25 years...
Do you have a good story to tell? Chances are it's tough for you to take a bow for your successes. Chances are your Team doesn't know your own story. So how can the public be expected to know?
Within 5 years nearly 80% of all books will be purchased in eBook form. The trends impacting ePublishing are dramatic to say the least. Authors, get ahead of the curve in understand the power of your personal brand and how to cross-sell your work.
Most event promotion and marketing is ineffective. Why? Because all the focus rests on leveraging a single day or perhaps a weekend. Learn how to leverage and cross-sell long before and after your event for more profitable shelf-life.
MEDIA BUYING & AUDITING
blue i possesses buying power across a vast geographic and channel network. Add to that a deep and contemporary understanding of the on-air, on-line and on-site opportunities and pitfalls, and you have THE equation for BETTER BUYING.
GOOD2GREAT GIVING STRATEGY
Because customers care about what you care about in your community, your company's giving strategies are paramount. Do you have a strategy? Or like most businesses, do you throw money at every solicitor's request? All causes are worthwhile. But like most everything else in your business, without focus and a plan, it can be very costly.