The work of today
How resistant
Change
are you?
Now more than ever, employees, customers, patients, are seeking connection in a new, meaningful way. Your stories can build TRUST through your transparency, vulnerability, and powerful connection.
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Stories are memorable, repeatable, relatable. And they're one of the most powerful tools leaders and businesses can utilize to engage and create impact.
CORPORATE STORYTELLING
Solidifying and sharing your corporate story with employees and your entire customer base is more critical than ever in today’s digital landscape. Data-driven tools like analytics, dashboards, KPIs, and BIG data have become foundational to marketing strategy, but they can only take us so far. In the process, many companies have overlooked the power of creativity and emotional connection. By focusing solely on numbers, organizations risk losing touch with the human side of their brand.
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In 2024 and beyond, the most successful companies will be the ones that seamlessly integrate data with storytelling, engaging both the left and right sides of the brain. Building emotional connections with employees and consumers is not just a strategic move—it's essential for creating loyalty, fostering authentic relationships, and driving sustainable growth. Every day, opportunities to truly connect with those who matter most are missed, but with the right balance of data and creativity, your brand can thrive in ways that resonate deeply.
SO HOW DO YOU GET STARTED?
ENTERPRISE. We collaborate on your best stories and weave them together to cross all media; connecting and engaging employees and consumers alike every step of the way. There's a system for storytelling. Yes, you'll love the SCIENCE and RESEARCH behind the structure of story! It's the ART and the EMOTIONAL CONNECTIONS we embed in your Story that truly bring it to life and create IMPACT...
PROFIT & SALES SYSTEMS
BIG Growth is not always the goal. PROFITABILITY is the better goal. Are you certain you're solid with your SYSTEMS that will get you greater profits and return on your efforts?
SOCIAL MEDIA
Currently one of the more powerful ways to engage, and benchmark, customer satisfaction and feedback. Most companies 'know they need to do social media' but few know how to get started.
WEB DESIGN & INTEGRATION
Consumers want to 'experience you' on the WEB before they buy you. Whether you're an online storefront or a brick & mortar doctor's office... how you tell your story online and across all digital channels rules as all-important in creating differentiation and referrability.
ADVERTISING & DESIGN
MOBILE MARKETING
ePUBLISHING
All advertising works. It's a question of HOW you use it. Do you know and implement the reasons ADVERTISERS WIN (vs the reasons why advertisers FAIL)? Angela @blue i has studied and activated effective advertising campaigns for nearly 25 years...
Do you have a good story to tell? Chances are it's tough for you to take a bow for your successes. Chances are your Team doesn't know your own story. So how can the public be expected to know?
Soon, nearly all books will be purchased in eBook form. The trends impacting ePublishing are dramatic to say the least. Authors, get ahead of the curve in understand the power of your personal brand and how to cross-sell your work.
VIRTUAL EVENT PROMOTION
MEDIA BUYING & AUDITING
GOOD2GREAT GIVING STRATEGY
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Most event promotion and marketing is ineffective. Why? Because all the focus rests on leveraging a single day or perhaps a weekend. Learn how to leverage and cross-sell long before and after your online event for more profitable shelf-life.
blue i possesses buying power across a vast geographic and channel network. Add to that a deep and contemporary understanding of the on-air, on-line and on-site opportunities and pitfalls, and you have THE equation for BETTER BUYING.
Because customers care about what you care about in your community, your company's giving strategies are paramount. Do you have a strategy? Or like most businesses, do you throw money at every solicitor's request? All causes are worthwhile. But like most everything else in your business, without focus and a plan, it can be very costly.